Ignite Your Impact
ux wildfire
Wildfire UX is a research studio that helps nonprofits dismantle frustrating, exclusionary digital experiences and you get back to impacting the world.
The Problem Section (The Kindling)
Is Your Website Silencing the Voices You Fight For?
Most nonprofit websites are well-intentioned but unintentionally oppressive. They create barriers that:-Alienate donors with confusing donation flows.
-Exclude volunteers with inaccessible sign-up forms.
-Fail beneficiaries by hiding critical resources behind complex navigation.
-Burn out your staff with constant tech patches and complaints.This isn't just bad design—it's a betrayal of your mission.
Our Liberation-Focused Approach (The Spark)
We Don't Just Fix Buttons. We Dismantle Barriers
We use mixed-method research to center the people you serve, uncovering the hidden biases in your digital tools.Our Methods:🔥 Liberation Audits: A heuristic review that exposes discriminatory UX patterns.
🔥 Community-Centered Interviews: We listen to the users most often ignored—beneficiaries, volunteers, and frontline staff—not just leadership.
🔥 Journey Mapping for Justice: Visualizing how bad UX replicates real-world oppression across your user's experience.
🔥 Usability Testing with Intention: Recruiting participants from marginalized groups (disabled, low-literacy, ESL users) to find points of exclusion.
Services & Pricing (The Fuel)
Actionable Research, Radically Priced
We offer clear packages designed for nonprofit budgets, with equitable pricing models.
Packages
The Spark Audit
$2500
A rapid, 2-week heuristic review & analytics dive. Delivered as a video walkthrough and a prioritized list of 5 critical fixes.
For orgs needing a quick, powerful diagnosis of their biggest UX fires.
The Controlled Burn
$7500 - $12500
Our core offering. A full mixed-methods project: Audit + 5 user interviews + usability testing + a comprehensive liberation roadmap.
Orgs ready to fundamentally realign their digital presence with their mission.
The Backburner
Starting at $1.5k/mo
Ongoing, lightweight research support. Perfect for testing new features or pages before launch.
Orgs with active development cycles that want to maintain a justice-focused lens.
On pricing: We believe money should never be a barrier to liberation. We offer sliding scale and pay-what-you-can options for BIPOC-led, grassroots, and mutual aid organizations.
How We're Different (The Fire)
This Isn't Charity. It's Solidarity
| Typical UX Agencies | Wildfire UX | |
|---|---|---|
| Goal | Increase conversion rate | Liberate users from oppressive design |
| Method | Test with "average" users | Center the most marginalized users |
| Output | A report of usability issues | A strategic roadmap for equity |
| Mindset | A vendor doing a project | A partner in your movement |
Call to Action (The Spread)
Ready to Stop Fighting Your Website and Start Fueling Your Movement?
Book a free, 30-minute Impact Ignition Call. We'll discuss your mission's biggest digital pain points and see if a spark audit could light the way forward.